Selling Your Property with Pacific Union International
Extraordinary Service - Innovative Marketing - Local Expertise - Exemplary Professionals
Locally, regionally and around the world, Pacific Union International has the network and resources to expose your property to more targeted buyers than ever before. We offer international exposure, unparalleled industry relationships and in-depth local knowledge. We can assure you your property will be marketed through an innovative and comprehensive plan which is based on proven dynamic marketing principles.
Professional photography and thoughtfully composed descriptions will separate the marketing of your property from others on the market. With over 35 years of experience and 19 offices, Pacific Union International is the Bay Area's leading luxury real estate company advising thousands of satisfied clients on their real estate decisions.
Selling your property, the bottom line:
What you want is clear - to sell your property as quickly as possible for the best price possible. Pacific Union International is uniquely positioned to make that happen reaching the most qualified buyers around the globe.
Pacific Union International's core values are Integrity, Trust, Extraordinary Service, Accountability, Teamwork, Innovation and Client Focus. These values have helped us serve our San Francisco Bay Area real estate clients in an exemplary fashion for the last thirty-five years.
Pacific Union International has an exclusive relationship with Christie's International Real Estate, the property division of the legendary Christie's auction house. The luxury real estate relationship with Christies International Real Estate relationship means we are able to market your property to high net worth buyers in over 40 countries through a network of more than 36,000 real estate professionals.
Our approach to marketing is aggressive and proactive
Many properties we list are showcased in Christie's International Real Estate magazine, in custom-designed property brochures distributed worldwide, on the Christie's International Real Estate web site, and in other highly regarded international media. According to the National Association of Realtors, foreign buyers accounted for over $40 billion in U.S. property sales last year. Marketing your property internationally is imperative. We are prepared to meet that challenge.
Professional Photography Makes A Difference
A recent National Association of Realtors study of homebuyers found that 98% of respondents cited, multiple, quality photos as the most useful and important feature of listings viewed on the internet.
Unlike many other Bay Area real estate companies that rely on the listing agent or a sign company to photograph their clients' homes, Pacific Union International's premier service standards require every home we list to be photographed by a professional.
Pacific Union International enlists the skills of photographers who understand the effects of lighting, staging, composition and cropping. As a result, you can be assured that everytime an image of your home is presented. it is viewed at its very best. Our goal is to maximize the value of your home. and present your property for the quickest sale and highest price.
Christie's International Real Estate is the world's largest international network of real estate professionals specializing in the marketing of luxury properties. Christie's International Real Estate includes 31,964 real estate professionals operating 959 offices in more than 40 countries. The combined volume of Christie's exclusive, invitation-only team of professionals was $128 billion in 2011. Christie's International Real Estate network and Christie's Auction House, both market leaders in the sale of luxury goods, create a world-class showcase for distinguished real estate.
In addition to these top searched sites, our national and international website listing distribution program syndicates to a influential network of additional websites. At Pacific Union International we are not only committed to putting your property in front of as many buyers as possible, but also showcasing your property though our quality marketing. The combination of a well presented, well-priced and highly exposed home will maximize our ability to reach your goals.
A network of market leading real estate professionals prepared to deliver buyers
Broker-to-broker marketing plays an important role in selling your property. When you list with Pacific Union International, your property becomes plugged into a network of 400 of the most productive real estate professionals in the market - pros who know and work with thousands of local buyers. In fact, Pacific Union International real estate professionals have a higher average sales volume than agents at any company in the six county Bay Area market.
The luxury leader
The numbers say it all: Pacific Union International real estate professionals had the highest average sales price in the six county Bay Area market last year. Higher than Sotheby's. Higher than Coldwell Banker. Above and beyond any other brand. But our definition of luxury is not exclusive. We measure it by the quality of our people and services at any price point, for any client.
From pricing to marketing, from staging to negotiating, Pacific Union International real estate professionals have more experience selling more luxury real estate than anyone else.
More experience and market leadership mean extraordinary results for you.
Our position as the luxury leader - and your property, should you list with Pacific Union International - is enhanced by our exclusive relationship with Christie's International Real Estate. Only companies that meet strict standards of service excellence and demonstrate a proven record of success in handling distinctive properties can work with Christie's.
To make your selling real estate transaction as smooth as possible, you'll need the services of highly experienced, leading local market experts. You deserve a team who will utilize every successful marketing resource available to help you sell for top dollar and quickly.
What’s better than a well-researched comparative market analysis? One that never gets outdated.
Welcome to the world of the dynamic comparative market analysis, or DCMA for short — sometimes also called a digital comparative market analysis. Pacific Union is pioneering its use and finding that clients are thrilled with the immediacy, control, and insight the DCMA offers.
The DCMA is a digitally generated companion to a traditional comparative market analysis created by a PUI real estate professional. This powerful tool, which allows you to keep tabs on the most current market activity around your property, is housed on a dedicated web space and is updated automatically every night by the MLS.
Four tabs allow you to view properties in the area; their own property value; their estimated proceeds; and market conditions. The “Property in Your Area” tab can be customized to show just a map with icons, or a listing of property details alongside the map that includes addresses, bedrooms and bathrooms, square footage, and list prices. You can click on any of those properties to get full information.
“It’s incredibly helpful if someone is starting to think about selling or refinancing, or needs to check data for a property tax reassessment request,” says a Pacific Union branch executive. “It’s an easy way to watch value change right in front of your eyes.”
Ready to start your customized DCMA? Contact Pete Fisler directly @ 415-66-6621 or via email firstname.lastname@example.org
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