Getting ready to sell? Don't know where to start?
A good place to begin is to consider who your likely buyer(s) will be. Investors? Corporations? A family? A first-time buyer, a move-up buyer or perhaps empty-nest buyers? A contractor? When you have some idea of your likely buyers, think what attributes that group of buyers is looking for in an income property. Now look objectively at your property and note which of those qualities your property has and which it does not. Also, consider what qualities your likely buyers would consider undesirable in an income property (such as lack of parking or located on a busy street, transportaion) and note whether your property has any of those negatives. The combination of positive and negative attributes will determine the eventual sale price of your income property.
To the extent possible prepare your property by increasing the positives and decreasing the negatives
Unless your likely buyer is a contractor, you should start by eliminating major deferred maintenance items such as roof repair or replacement, structural pest control work, or other major components of the property that are in disrepair. These are items that most buyers and their lenders will want to see done before close of escrow. (If you cannot afford to perform this work prior to placing your home on the market then you should have reports, bids and estimates for the work as part of your disclosure package so that buyers can assess the amount of money they will need to undertake the work.)
Why Stage?
Staged properties sell approximately 40% faster
Staging has proven to increase the sales price by 3% to 20%
90% of all buyers search for homes on the web - their decision to view a home is derived from the photos displayed
Staged properties stand apart from the competition
Staging costs far less than your first price reduction - generally a minimum of 10% of the original list price
Only 10% of home buyers can visualize the full potential of a non-staged home
Staging enhances your home's first impression
Buyers typically form their opinion in the first two minutes of previewing a home
Source: National Association of Realtors
In today's marketplace many properties are 'staged' before they are placed on the market. Staging is designed to maximize the property appeal to buyers. Staging can be as simple as de-cluttering and re-arranging furniture or as complex as a complete make-over including new paint, carpets, landscaping and furnishing. As you prepare to market your property , visit open houses of similar properties to see how they show. These properties are your competition. To get top dollar look better than the best of the competition..
Effective Ways To Make Buyers Say WOW!
These strategies to make your property more appealing:
1. Mow the lawn and trim the bushes - especially the ones that block your windows and diminish sunlight.
2. Purchase a new doormat and make certain your front door states "quality" - paint or replace if necessary.
3. Add bright flowers on your front porch, gardens, patios and decks.
4. Replace any old, tarnished doorknobs on your doors and polish or replace your house numbers.
5. Power-wash your driveway, sidewalk, and the exterior siding of your property.
6. Edge the grass around walks and trees plus add fresh mulch to your planting beds.
7. Paint where needed..one of the most effective ways in which to make your home show ready.
8. Upgrade the outdoor lighting for a feeling of safety (yes, buyers drive by your property at night too) and to add dramatic effect.
9. Clean your gutters, sidewalks and property perimeter. Repair damaged fencing, railings and decking.
10. Professionally stage your property (if needed). First impressions are lasting. Staging sells, quotes are free.
San Francisco Selling Made Easier
While there are many details to be handled during the sale of your San Francisco property, from preparing your property for the market, pricing the property correctly, negotiating offers, inspections, and so on, you can breathe easier knowing every detail will be handled on your behalf to your complete satisfaction. Contact our highly experienced team for more information about a complimentary pre-listing consultation.
Request Your Complimentary Property Evaluation
While many real estate agents still use the old fashion "PFA" (Pulled From the Air) method to determine the fair market value of your property, we'll remove all the guesswork when your property is evaluated. Your property will be priced properly using current data to perform a Comparative Market Analysis (CMA). In the CMA, we'll collect and compare data for properties that have recently sold in your neighborhood. This system will analyze San Francisco properties that are comparable to yours in terms of size, income, lot size, improvements, locations, and proximities to shopping, transportaion and schools. Request your FREE San Francisco Property Evaluation.
